MORNOVA – Product Sales Funnel Template

UX/UI Design
Web app

19/09/2025

Project overview

3 Weeks

MORNOVA is a sales funnel template created for product-based businesses that want a clean, structured, and persuasive online buying journey. Instead of only displaying products, the design is built to explain the offer, highlight benefits, answer customer questions, and encourage action step by step.

I focused on a clear landing page structure, strong headline areas, benefit sections, product highlights, trust elements, testimonials, FAQs, and visible call-to-action placement. The layout was designed to keep users engaged while reducing confusion and helping them move naturally through the funnel. The final design gives brands a ready-to-use product funnel layout that feels modern, professional, and conversion-focused. It can help improve product presentation, increase trust, and create a smoother path from visitor interest to purchase.

Problem

Many product brands send paid traffic to a regular homepage or a generic product page, where visitors get distracted by menus, extra links, and unrelated content. Without a clear story, people don't understand why the product matters to them, so they leave before buying. Even when they're interested, weak offers, hidden pricing, missing trust signals, and a long checkout create doubt at the moment of decision. Businesses also lose extra revenue because there's no structured way to present upsells or bundles after the first purchase. The challenge was to create a funnel template that guides visitors through one clear path, builds trust quickly, and increases both conversions and order value.

Solution

I designed Mornova as a focused, distraction-free funnel with a clear flow: landing page, product details, checkout, upsell, and thank-you page. The landing page opens with a strong benefit-driven headline, product visuals, and a single clear CTA. Sections below tell the product story through key benefits, how it works, before-and-after results, and customer reviews, followed by an FAQ that answers common objections. Pricing is shown transparently with bundle options, a guarantee, and urgency elements to encourage action. The checkout was kept short with minimal fields and visible security badges, followed by a one-click upsell and a clean confirmation page. The template is fully responsive and built with reusable sections, so brands can easily adapt it for different products.

What clients say

A few words from teams I’ve supported with UI/UX design, design systems, and product improvements.

Taras Dzyadevich

Project Lead at Infinite Touch

“Rifat brought clarity to our product fast.”

Rifat gave structured updates, handled feedback well, and kept the whole experience professional from start to finish.
Justin Pfenning

Founder at Tide Pool Technology

“We saw immediate improvements after the redesign.”

Navigation became simpler, the interface felt modern, and users understood key actions much faster.
Valentin Yeo

Founder at HyperTasks Lab Ltd

“Exactly what we needed for a dev-ready handoff.”

Clean components, proper spacing rules, and clear specs. Our engineering team loved the organization.
Phillip Ross

Operator, Catalyst Pet

“Clean, professional, and dev-ready. Great work by Rifat.”

Rifat Hossain did an excellent job on Pistil Healthcare Dashboard. Clean, modern, and exactly what we needed.
Colin Limpright

Vice President at InfiniteAloe

“Clean, organized, and developer-ready.”

InfiniteAloe looks clean, polished, and professional, with a clear structure and smooth shopping experience.