InfiniteAloe – Skincare eCommerce Website Redesign

Portfolio Showcase
UX/UI Design

12/04/2025

Project overview

2 Month

InfiniteAloe is a skincare eCommerce website redesign focused on creating a cleaner, more premium, and more trustworthy shopping experience. Since the brand is related to aloe-based skincare products, the website needed to feel fresh, natural, and easy for customers to understand from the first visit.

For redesigning this website, I focused on improving the homepage structure, product presentation, visual hierarchy, spacing, and overall shopping flow. The goal was to make the website look more modern while helping users explore products, understand benefits, and move toward purchase with confidence. I also worked on making the design more conversion-friendly with clear product sections, strong call-to-action placement, trust-building content, and a smoother browsing experience. The final redesign gives InfiniteAloe a polished eCommerce presence that feels clean, reliable, and customer-friendly.

Problem

Skincare shoppers want to know exactly what a product will do for their skin before they buy, and the old InfiniteAloe website didn't make that easy. Product benefits, ingredients, and usage details were hard to find, so visitors had to dig for information that should have been clear from the start. The layout felt outdated and didn't reflect the brand's natural, soothing identity, which weakened trust for first-time buyers. Customer reviews and results weren't given enough visibility, and the path from product page to checkout had too many steps. On mobile, where most shoppers browse, the experience felt crowded and slow. The challenge was to redesign the store so it builds confidence, tells the product story clearly, and makes buying simple.

Solution

I redesigned InfiniteAloe with a clean, calm visual style inspired by the brand's natural ingredients, using soft colors, generous white space, and clear typography. The homepage now leads with the brand's core promise, best-selling products, and real customer results to build trust right away. Product pages were restructured to show key benefits, skin concerns, ingredients, and how-to-use steps in a clear, scannable format, with reviews placed close to the add-to-cart button. Navigation was simplified by product type and skin need, so shoppers can find the right product faster. The cart and checkout were streamlined into fewer steps with a clear order summary. Every page was designed mobile-first, with sticky add-to-cart buttons and easy-to-tap elements for a smooth shopping experience.

What clients say

A few words from teams I’ve supported with UI/UX design, design systems, and product improvements.

Taras Dzyadevich

Project Lead at Infinite Touch

“Rifat brought clarity to our product fast.”

Rifat gave structured updates, handled feedback well, and kept the whole experience professional from start to finish.
Justin Pfenning

Founder at Tide Pool Technology

“We saw immediate improvements after the redesign.”

Navigation became simpler, the interface felt modern, and users understood key actions much faster.
Valentin Yeo

Founder at HyperTasks Lab Ltd

“Exactly what we needed for a dev-ready handoff.”

Clean components, proper spacing rules, and clear specs. Our engineering team loved the organization.
Phillip Ross

Operator, Catalyst Pet

“Clean, professional, and dev-ready. Great work by Rifat.”

Rifat Hossain did an excellent job on Pistil Healthcare Dashboard. Clean, modern, and exactly what we needed.
Colin Limpright

Vice President at InfiniteAloe

“Clean, organized, and developer-ready.”

InfiniteAloe looks clean, polished, and professional, with a clear structure and smooth shopping experience.