MORNOVA – PRODUCT SALES FUNNEL TEMPLATE

E-commerce
Health & Wellness
UX Design

07/10/2025

Project overview

2 Months

Award Winner

Supplement brands require instant consumer trust. Buyers bounce when nutritional benefits remain buried under heavy text. I designed a complete digital sales funnel for Mornova to increase daily order volume. The layout places clear health data, simple product bundles, and a frictionless checkout front and center. My priority was direct ROI. I built a system-perfect architecture that highlights pure organic ingredients while aggressively pushing multi-pack offers. The interface turns casual readers into confident buyers.

THE CHALLENGE

Visitors read the health benefits but failed to complete a purchase. Confusing product options caused high cart abandonment. The checkout process demanded too many steps. Users lacked a clear financial incentive to choose bulk jars over single starter packs.

THE DESIGN JOURNEY

A calculated sequence from initial market research to final product deployment.

DISCOVERY

Investigation of consumer habits, organic market trends, and direct competitors to isolate specific sales barriers.

Buyer habit analysis
Conversion funnel audit
Direct competitor benchmarking
Customer persona mapping

DESIGN

Quick architectural sprints that combine rough layouts, high-fidelity mockups, and live user test sessions to perfect the purchase flow.

Nutritional data hierarchy
Promotional upsell logic
Custom cart interfaces
Live user test sessions (2 rounds)

LAUNCH

Precise code handoff with a strict token system, secure payment integration, and active sales tracking.

Design token architecture
Developer coordination
A/B test strategy
Checkout success monitoring

RESULTS & IMPACT

Hard metrics that proved the success of the new layout.

52%

INCREASE IN AVERAGE ORDER VALUE

vs. 30% target

41%

FASTER CHECKOUT COMPLETION

vs. 25% target

89%

NET PROMOTER SCORE

vs. 75 target

95%

USER SATISFACTION

Post-launch survey

ADDITIONAL ACHIEVEMENTS

Industry Recognition

Winner of 2025 Digital Health UX Award.

User Adoption

10K verified buyers within the first 6 weeks of launch.

Business Impact

45% lift in bulk pack sales due to clear tier pricing and free gift incentives.

Accessibility

WCAG 2.1 AA compliance achieved, ensuring perfect legibility for older demographics.

What clients say

A few words from teams I’ve supported with UI/UX design, design systems, and product improvements.

Taras Dzyadevich

Project Lead at Infinite Touch

“Rifat brought clarity to our product fast.”

Rifat gave structured updates, handled feedback well, and kept the whole experience professional from start to finish.
Justin Pfenning

Founder at Tide Pool Technology

“We saw immediate improvements after the redesign.”

Navigation became simpler, the interface felt modern, and users understood key actions much faster.
Valentin Yeo

Founder at HyperTasks Lab Ltd

“Exactly what we needed for a dev-ready handoff.”

Clean components, proper spacing rules, and clear specs. Our engineering team loved the organization.
Phillip Ross

Operator, Catalyst Pet

“Clean, professional, and dev-ready. Great work by Rifat.”

Rifat Hossain did an excellent job on Pistil Healthcare Dashboard. Clean, modern, and exactly what we needed.
Colin Limpright

Vice President at InfiniteAloe

“Clean, organized, and developer-ready.”

InfiniteAloe looks clean, polished, and professional, with a clear structure and smooth shopping experience.